AI Insights · Timothy · April 2023
Top 5 Social Apps on Android in Nigeria Q1 2023
In Q1 2023, the top social apps on Android in Nigeria saw varied trends in downloads, revenue, and active users, with Facebook Lite and TikTok leading the way.
In Q1 2023, the performance of the top social apps on Android in Nigeria showcased interesting trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared:
TikTok TikTok saw a consistent performance in Nigeria throughout Q1 2023. Weekly revenue peaked at around $7.9K at the end of December and fluctuated slightly, ending the quarter at approximately $7.2K. Downloads were robust, with weekly numbers reaching as high as 89K at the end of December and maintaining a steady range around 70K-80K for most of the quarter. Active users hovered around 1.4M, with slight variations throughout the period.
Facebook Lite Facebook Lite maintained strong engagement, with weekly downloads ranging from approximately 64K to 86K, peaking in late February. Active users remained high, starting at over 5.3M and showing a slight decline towards the end of the quarter, finishing at around 5.2M.
Instagram Instagram's revenue remained relatively stable, with minor fluctuations, peaking at $119 in late February. Downloads showed a positive trend, starting at around 59K and rising to approximately 64K by the end of March. Weekly active users were consistently above 5M, with a slight dip in early January but recovering towards the end of the quarter.
TikTok Lite - Save Data TikTok Lite experienced steady growth in downloads, starting at around 59K in late December and increasing to approximately 58K by the end of March. Active users showed a positive trend, beginning at over 2.6M and peaking at nearly 2.9M in late March.
Facebook Facebook’s revenue saw minor fluctuations, peaking at $448 in mid-January. Downloads ranged from approximately 42K to 54K, with a notable peak in late February. Active users remained robust, starting at around 13.9M and staying relatively steady throughout the quarter.
These insights highlight the dynamic engagement and performance of the top social apps in Nigeria on the Android platform. For more detailed insights and data, visit Sensor Tower.
